Why Your Website Must Be SSL Compliant

As internet technology evolves, website best practices transform from courtesies to mandatory elements. For example, firewalls were once used only by tech-savvy enthusiasts. Today, most people wouldn’t dream of using a computer without a firewall. With cybercrime on the rise, providing an encrypted connection has become one of many security elements visitors have come to […]

How To Spot A Reliable, Secure Web Host

A high level of customer satisfaction doesn’t necessarily mean a web host is reliable or secure. A customer is satisfied when their needs have been met. Most web hosting customers have simple needs, and wouldn’t notice if a host lacked specific security features. In this regard, the majority of web hosting customers are easy to […]

5 Best Practices To Support Your WooCommerce Shop

Choosing to power your ecommerce shop with WooCommerce is a smart move. Thirty percent of all e-commerce stores are powered by WooCommerce, including some of the world’s big brands like Singer, Weber, and Ghostbed. There’s a good reason for that: WooCommerce provides a higher level of customization than other platforms, which is exactly what brands […]

Tips For Building Your Custom PrestaShop Theme

Choosing PrestaShop as a platform for your e-commerce website was a great move. It’s easy for you and your customers to use, supports optimized page speed for SEO, and was professionally designed to handle e-commerce. PrestaShop installations come with a standard theme you can customize to a degree without knowing any programming, but sometimes that’s […]

Successful E-commerce Is About Applying Marketing Psychology In A Digital Environment

In many ways, running a business online is no different than operating out of a brick-and-mortar store. The same basic principles of business apply, especially marketing psychology. You could pick up any classic marketing book written before the internet and apply the advice to your e-commerce business. Psychology doesn’t change. What makes e-commerce different is […]

How To Implement WordPress Performance Optimization Effectively

Everybody talks about optimizing your website, but what does that actually mean? Optimization – it’s not just about SEO When you read the word “optimization,” you probably think of Search Engine Optimization. The term has been almost branded by SEOs over the years, but optimization isn’t just about getting better rankings – it’s about giving […]

Optimize Your Magento Website: 7 Tips For Peak Performance

If you’ve chosen Magento to run your eCommerce website, you’re in good company. Many of the world’s top brands like Canon, Jazzercise, and Burger King use Magento. Magento is the preferred platform for eCommerce websites for good reason. It’s customizable, SEO-friendly, and themes are widely available. Content can be added easily, and there’s extensive support […]

Optimize Page Speed For Happier Visitors And Better SEO

When you think of SEO, you probably think of alt tags, compressed images, keywords, and W3C compliant HTML markup. That’s part of SEO, however, perfect HTML isn’t enough to place your website at the top of the search results. You also need speed. In fact, speed is so important, if you don’t have it, search […]

8 UX Fixes To Reduce Abandoned Magento Shopping Carts

You’ve created a beautiful eCommerce website with a brilliant product your visitors fall in love with. You’ve done everything right – your sales copy is well written and convincing, and it encourages visitors to add products to their cart. However, when you look at your stats, you’ve got a high rate of abandoned shopping carts. […]

Why Load Balancing Is Vital With eCommerce Platforms

Launching an eCommerce website requires investing a significant amount of time setting up and managing IT infrastructure. To prevent unnecessary downtime, you need to consider things like disaster recovery, server security, and website security. Traffic management also plays a vital role in keeping your website online. You need to generate traffic to make sales, but […]

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