Entries by Joseph Marcelletti

Top 7 Magento Extensions You Should Be Using

Extensions add functionality to your Magento site that you won’t typically get out of the box. The right extensions will increase conversions and generate happy, loyal customers. Here are seven extensions you should be using. #1 Subscriptions You’ve probably noticed some Amazon product pages ask you to “subscribe and save.” The product is available for […]

Website Live Chat Could Improve Your Conversions By 45%

In the arena of digital marketing, business owners focus their efforts on increasing a handful of conversions. Sales, email signups, AD clicks, and video views are among the most sought after. But actually, any action you want a visitor to take can be treated as a conversion. Conversion is the process of turning a curious […]

Why Your Website Must Be SSL Compliant

As internet technology evolves, website best practices transform from courtesies to mandatory elements. For example, firewalls were once used only by tech-savvy enthusiasts. Today, most people wouldn’t dream of using a computer without a firewall. With cybercrime on the rise, providing an encrypted connection has become one of many security elements visitors have come to […]

How To Spot A Reliable, Secure Web Host

A high level of customer satisfaction doesn’t necessarily mean a web host is reliable or secure. A customer is satisfied when their needs have been met. Most web hosting customers have simple needs, and wouldn’t notice if a host lacked specific security features. In this regard, the majority of web hosting customers are easy to […]